Consumer insight & research

Ensuring customer satisfaction

End users of any service will always have an opinion regarding the quality and effectiveness of their experience whether at work, in education or in a healthcare setting.

Understanding needs and expectations are central to continued customer satisfaction.

Our consumer insight programmes help you find out what matters most to your people. They allow you to really hear what your customers have to say, and the outputs then help you shape service specifications to meet their needs.

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Measuring satisfaction gaps

Too much data can be mind-boggling. We like to keep consumer research simple and easy.

We do this by using consumer insights to calculate the ‘satisfaction gap’. This identifies, in priority order, which areas of a service has the biggest satisfaction gaps and which are most important to your consumers. This helps prioritise the remedial actions that will have the biggest impact on improving customer satisfaction and loyalty quickly.

Key outcomes

Identify improvement prioritiesAreas where improvements in performance will produce the greatest gain in consumer satisfaction.

Specific improvement goalsEach can be considered individually, and plans developed to address the issues that require attention.

Financial performance will improveIf changes are implemented that fix shortcomings in consumer satisfaction then the result will invariably be better numbers.

Happy customers are worth moreImplementing changes based on your consumer insights will result in improved loyalty, retention and spend.

Work with us

We can arrange market research and consumer behaviour survey anytime. To get a completely unbiased and independent assessment of a provider’s performance please get in touch.

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Consumer Insight project reports

FAQs

What is consumer insights research?

Consumer insights research involves gathering and analysing data about consumer behaviour in the target market to get a better understanding of their needs and preferences. We use advanced consumer research methods like focus groups to conduct consumer research and collect data on the most in-depth, actionable insights possible.

Why is consumer behaviour important in market research?

Conducting research to understand consumer insights and consumer behaviour helps our clients to optimise the products and services they offer to better meet the needs of their target market and improve customer satisfaction. The key goal of our consumer research methods is to gain a deeper understanding of the wants and needs of your target audience.

What methods are used for conducting consumer research?

We use comprehensive market research methods like consumer insights surveys, consumer behaviour focus groups, market research interviews, and observational studies to gather consumer insights. Our consumer research studies are based on proven science and our track record of adding value.

How can consumer market research improve customer satisfaction?

Consumer research plays a huge role in modern business. By using advanced consumer research methods to collect data on the target audience and identify consumer behaviour, our clients enhance their offerings and improve overall customer satisfaction levels.

What is the consumer research process at Litmus Partnership?

Our research method and process for conducting consumer research involves quantifying the target audience, setting out key research objectives, designing the consumer insights study, collecting the data, and analysing the results. After this, we make actionable recommendations on how to improve consumer perception.

How does understanding consumer perception benefit businesses?

Conducting your own market research is great, but understanding consumer insights through professional market research and consumer psychology helps businesses shape their marketing strategies and drive success. This is because they can improve their product or service based on clear, in-depth consumer data. We conduct market research with the sole aim of producing actionable insights based on real consumer opinions.

Can you help identify our target market through consumer insights?

Yes, we perform consumer market research by analysing customer insights of your target audience to help businesses identify and properly understand their target market. This goes deeper than a simple consumer preferences focus group, and once the consumer research process is complete we show you how to enhance your offering and generate more success.