Guide to Consumer Insight

Guide to Consumer Insight

Inside this guide:

This guide is designed to provide a starting point for anyone who feels they may benefit from conducting a consumer research programme – but may not know where to start.

Customer experience surveys have been around a long time. You may have done a few in the past. But did you get the intelligence you needed? Did the outputs help things improve? Was your community more content? Did you make the most of the opportunity to know what matters most to your people?